Our History

The Building

The Ford Piquette Avenue Plant is recognized as one of the most significant automotive heritage sites in the world.tplex exterior clara

 

Recognition

  • U.S. National Register of Historic Places, 2002
  • U. S. National Historic Landmark, 2006
  • U. S. Historic District Contributing Property, 2004
  • Michigan State Historic Site, 2003

Built: 1904

Neighborhood: Milwaukee Junction

Architect: Field, Hinchman & Smith, Detroit, Michigan

Architectural style: A late Victorian style brick building, modeled after New England textile mills.

Size: 402 feet long, 56 feet wide, three stories tall.

Windows: 355 windows provided light in an era when industrial electric lighting

was still in its infancy, and ventilation in the days before air conditioning.

Powerhouse: A separate building, 36 feet x 57 feet.

Fire suppression features: Divided into four sections by three firewalls with fire doors. Each section has fire escapes. A 25,000-gallon water tank on the roof fed an automatic sprinkler system.

Cost: The board approved $76,500 for construction in April 1904.

History

  • Second home of Ford Motor Company, and the company’s first purpose-built factory.
  • Ford Models B, C, F, K, N, R, S, and T were built here.
  • The Ford Model T was developed here, introduced in 1908 as a 1909 model.
  • The first 12,000 Model Ts were assembled here and shipped out by railroad.
  • Ford Motor Company relocated to its new Highland Park Plant in 1910, selling the building to Studebaker in 1911.
  • Studebaker used it for automobile production until 1933.
  • Occupied by Minnesota Mining and Manufacturing Company and Cadillac Overall Company until purchased by Heritage Investment Company in 1989.
  • Sold in 2000 to the Model T Automotive Heritage Complex.
  • Now operated as the Ford Piquette Avenue Plant, an historic site open to the public.
[metaslider id=773]

The Neighborhood

The 1858 intersection of two railroad lines—Detroit & Milwaukee, and Chicago, and Detroit & Canada Grand Trunk Junction—had created a natural location for Detroit manufacturing, with easy access to national distribution by rail. Called Milwaukee Junction, it became the hub of Detroit’s emerging auto industry in the early 1900s. It was a natural choice for Ford Motor Company’s new plant in 1904.

Henry Ford’s neighbors included car manufacturers Anderson Electric, Brush, Cadillac, Hupp, Packard, and Regal. And new companies joined them. In fact Ford’s production manager, Walter Flanders, left in  early 1908 to establish E-M-F (Everitt-Metzger-Flanders) in the next block. Automotive suppliers also located in the area—including Detroit’s carriage makers, who transitioned from carriages to making wood automobile bodies. As wood bodies gave way to steel, Milwaukee Junction became known for its stamping and metal fabricating capability.

[metaslider id=778]

Henry Ford on the Cusp of Fame

In the summer of 1904, as the Piquette Avenue plant was being constructed, Henry Ford turned 41. Henry, his wife Clara, and their son, Edsel, rented a brick duplex a few blocks away. Henry usually walked or bicycled to work.

Henry Ford had previously started two auto companies, and failed both times. But he’d had some success at auto racing, and built his reputation by winning. On June 16, 1903, Ford and a group of investors organized Ford Motor Company. Henry Ford was named vice president, investing his knowledge, experience, reputation, and hard work—but no cash. And now this new company was just one year old and already building its own state-of-the-art brick factory!

Henry and Edsel 1905

Henry and Edsel 1905

By 1907, Ford had the country’s best-selling car, the Model N. By 1908, 14-year-old Edsel was drawing cars and coming to the plant almost every day to see developments in the experimental room, where a small group of talented men led by his father were busy hashing out a new model behind closed doors.

Inside the Factory

In 1904, a visitor entering Ford Motor Company’s front door would find the company’s business offices, including sales, purchasing, and the office of influential company secretary and business manager James Couzens.

Henry Ford’s office was on the second floor, closer to where the action was—at least the action he preferred! But visitors rarely found him in his office. Across the hall was the room used by talented mechanic and long-time Ford friend Ed “Spider” Huff. Just behind Ford’s corner office was an office for C. Harold Wills, the man in charge of drafting and design. Up on the third floor, in the front of the building, was the drafting room.

The rest of the building was constantly in flux as different models came and went, and production methods improved. Manufacturing so many cars in such a small space was a challenge ably met by P. E. Martin, who was in charge of the Assembly Department at Piquette, with Charles Sorenson as his assistant. When the company needed more room, they added outbuildings west of the plant, quickly filling the available space. Even before the Model T, it was clear that the young company needed more room.

[metaslider id=787]

 

Big and Costly vs. Small and Inexpensive

For years Henry Ford had battled a faction of company directors over the type of car the company should build. Some favored building grand cars for the rich, each with a large profit margin. Ford advocated building simpler, less expensive cars that would yield a smaller profit per car, but might expand the market. By selling more cars, he reasoned, the company would make more profit.

The directors had their way in April 1906, when the company introduced the Ford Model K, a large and expensive car. But a series of events soon led to Henry Ford buying out the leader of the big-car contingent, Alexander Malcomson, and becoming President of Ford Motor Company.

For a while, he was stuck with the big Model K. But the company also had a new four-cylinder car, the Model N, which came close to realizing Henry Ford’s vision. By the end of 1906, the company had shipped 2,194 Model Ns to dealers around the country. That number seems small today, but in 1906, when cars were still a hard sell, it was remarkable. The Model N became America’s best-selling car.

But Henry Ford knew he could improve on it.

On Left: Model K…… On Right: Henry Ford and Carl Bloomstrom in Model N, 1906

Development of the Model T

In January 1907, Henry Ford ordered an “experimental room” created in the back corner of the third floor. One side was a drafting room; the other side had a few machine tools, a chalkboard, and his mother’s old rocking chair. It was a place for his hand-picked team to focus in private on developing new ideas for a new car. Other than Ford, who turned 44 in 1907, the key people working in the experimental room on a regular basis were all in their twenties.

Prototypes of new parts were tested on a Model N chassis to reveal any flaws. Sometimes they had to go back to the drawing board until they got it right. Finally, in spring of 1908, workers built a few complete Model Ts for testing. The car was everything Henry Ford had hoped and more: light weight, inexpensive, easy to drive and repair, performed well on bad roads, and seated five.

Advance publicity resulted in a flood of orders months before the car was in production.

The first Model T built for sale was completed on September 27, 1908. Production began with a trickle—just 11 Model Ts were built in October. By December, production rose to 200 cars a month. Soon, every available inch was devoted to the enormously popular car. Engines and axles were assembled on the ground floor. The second floor housed light machining and sub-assembly. And the third floor was chock full with chassis assembly. In 15 months, over 12,000 Model Ts rolled out of the Piquette Avenue plant.

By the end of 1909, a new plant in nearby Highland Park was ready, and automobile production was transferred from Piquette Avenue to Highland Park in January 1910.

In just five years, the building had served its purpose, launching several automotive legends: the Model N, the Model T, Henry Ford, and Ford Motor Company. Ford’s next revolution—a manufacturing revolution—would play out over the next few years at Highland Park as the company developed the moving assembly line.

The experimental room as it is today.

The experimental room as it is today.

 

Five Innovations that Helped Make the Model T a Legend

The ramifications of the innovative Model T were truly revolutionary. Some were immediately apparent, such as the rush of America’s farmers and rural families to buy the efficient, rugged, low-price auto. Others effects—good and bad—took years to develop, such as changes in the landscape to accommodate legions of cars, higher wages for manufacturing jobs, auto-related pollution, and a culture of easy mobility.

These are five of many features and innovations that helped make the Model T a legendary automobile.

Flywheel magneto—look Ma, no batteries!

Many early cars, including Ford’s Model N, used batteries to supply electricity to ignite the gasoline. But batteries eventually run down. Some cars used magnetos to generate electricity. Mounted under the hood, they were driven off the engine’s crankshaft. The Model T’s magneto takes advantage of the fact that an engine’s flywheel is always turning when the engine is running. Magnets on the flywheel rotate past wire coils mounted on the rear of the engine, generating electric current in the coils. So Model T owners didn’t have to fuss with batteries, and always had power to start their cars!

Planetary transmission—easy to drive

By 1908 most cars had sliding gear transmissions, in which a lever moved spinning gears from one position to another. They were rugged and efficient, but shifting them smoothly was tricky. Ford chose to use an older style planetary transmission that was less suited to large, heavy cars but worked well in the lightweight Model T. The planetary was easy to operate, especially for people who had never driven a car before. And those people were his target market!

Flexible chassis—bends but doesn’t break

In 1908 most American roads were just dirt paths, full of ruts and bumps. Most carmakers dealt with this problem by making their cars big, rigid, and heavy, but Henry Ford made his Model T small, flexible, and light. The front and rear axles pivoted freely, and even the frame was flexible. Like a willow tree bending in the wind, the Model T twisted with ruts and bumps, but did not break.

One-piece engine block with removable cylinder head—less expensive to make, easier to maintain

The Model N engine was typical of the period: three separate castings—a crankcase and two cylinder castings—bolted together. The Model T cylinders and crankcase were cast as one piece. This was lighter, required less assembly, and was easier to manufacture. In 1908, the Model T was the only American car made this way. And its removable head was easy to manufacture and made maintenance easier.

Light weight—better performance, lower price

The Model T’s light weight gave better performance, better fuel economy, and used less material, making the car cheaper. How could it be lighter but still perform well? Many parts were made of vanadium steel, which was stronger than carbon steel, meaning they could also be smaller and lighter. In addition, the one-piece engine block was lighter than the Model N’s three-piece block, and the T used only one spring on each axle, while most others had two or more.

  • Our Sponsors: